Don’t Fear Death: The Idea Behind Memento Mori

Don’t Fear Death navy graphic T-shirt in an autumn flat lay.

Remembering death can be a way of remembering to live.

Memento Mori asks a simple question: if life is temporary, what are you actually going to do with it?

Our Don’t Fear Death design draws on the ukiyo-e tradition—a towering skeleton, a decorative border and an idea that stayed with us long enough to put on cotton.

Read the full story and discover Don’t Fear Death →

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